A mushy mission statement is an indication that a company doesn´t know where it´s going.
Jack Trout
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Make your life a mission - not an intermission.
A.H. Glasgow
A mission statements story: A bunch of guys take off their ties and coats, go into a motel room for three days, and put a bunch of words on a piece of paper. Then go back to business as usual.
John Rock
Trout, Jack
Troyat, Henri